Here are the Abracadabra TV commercials, from 1981 to 2006, when the last commercial was filmed – although the 2006 versions remained on our screens until 2013.
That’s 30 years, every month, every week, every day.
In the early years, footage from previous years was recycled and incorporated with new footage. Notice that in the eighties there were many versions of the jingle, but a decade later two of these had emerged as clear favourites and the others were dropped. You would be hard pressed to find anyone in the local area who could not sing these two jingles, and still today people from all over the country feel compelled to sing the jingle to the staff whenever they visit the store.
Also of note: the second warehouse level added to the building in the 1990s, and a few faces who were only babies in the early ads, now grown into adults. Can you spot them?